Creative seeding for La Mer
creative seeding for product launch
Customer Request
The Covid-19 Pandemic has made it impossible to organize events including Press Days. La Mer, our trusted customer, approached us with the need to find a valid alternative to Press Days to present the new products to journalists and bloggers.
Smart Eventi proposal
We have created original boxes to be sent to journalists and bloggers to allow our customers to launch their own novelties on the market.
For La Mer we have created an elegant wicker box to be sent to industry experts with the new product inside.
To highlight the characteristics of the product and reflect its relaxing but at the same time energizing mood, we have included some branded gadgets such as a key with a relaxation playlist, a bluetooth speaker in bamboo and a relaxation food kit with tea, biscuits, herbal tea and honey.
In addition to the design and construction of the boxes, we also took care of the management of all shipments.
Results
The original idea and the branding of the gadgets have enhanced the characteristics of the product and satisfied both the customer and the experts in the sector.
Services:
creative seeding for product launch
Aims:
creation, content and shipping of the box
creative idea
