7th-14th April 2025

Hilti's winning debut at Fuorisalone and how we planned it

Venue rental, furniture rental, security, cleaning, stewarding staff hiring, permits

The Client's Request

Fuorisalone 2025: Hilti’s grand debut

Hilti SPA approached our agency to identify the ideal solution for their debut at the prestigious Fuorisalone 2025. The main goal was to find a space with distinctive industrial aesthetics in the renowned Tortona district. The client did not need the venue to be exceedingly vast, but they did want it to be strategically positioned to guarantee maximum visibility and footfall. The challenge consisted of combining corporate identity with an economically sustainable investment, creating a memorable experience for Milan Design Week visitors.

Our Proposal

Industrial cxcellence in Tortona

We selected an exclusive space managed with one of our local strategic partners. This venue represents the perfect embodiment of contemporary industrial design. Located on the ground floor, it is directly accessible from a striking courtyard that amplifies the scenic impact. With its optimised 100 square metres, this venue guarantees a constant flow of qualified visitors, mostly because of its privileged position within the design district. Our event solution rigorously respected the established budget parameters, offering a complete package including logistics management, security, cleaning and specialised staff, ensuring an uncompromising experience for both client and visitors.

Achieved Results

Record attendance: for Hilti’s first Fuorisalone exhibition

The project achieved exceptional results across all strategic fronts. Hilti SPA expressed complete satisfaction with the quality of the selected venue, the extraordinary attendance of qualified audiences and the impeccable operational management of the entire event. Our professional assistance, characterised by continuous availability and attention to detail, guaranteed a seamless experience. The event recorded an average flow of 700 daily visitors, exceeding initial expectations and consolidating Hilti's presence in the Milan design landscape.