Location Milanese hosts the Vlasta Kopylova fashion show
scouting location
The Customer's Request
The fashion brand Vlasta Kopylova chooses Milan for the launch of the next autumn-winter 22/23 collection.
This year, he should have participated in the fashion week in February but, due to the restrictions given by the covid-19, he decided to postpone everything to March, asking us to find a location where he could create a real fashion ensemble, which included the fashion show but also the exhibition of the collection. All followed by a party for the guests.
The Smart Eventi proposal
Assuming that the collection represented a real tribute to the brilliant life of women like Audrey Hepburn and Barbara Bouchet, created according to the principles of pop art and graffiti, the idea was to select a large location where contemporary finishes could find a balanced place in a classical context.
After a careful scouting activity, we were able to identify a location near Corso Buenos Aires, with 100 square meters, technical systems, classic finishes, and solid oak tables dedicated to the display of fabrics.
Achieved results
Even with the many limitations imposed by the pandemic, we have succeeded. The event allowed the participation of 200 people as requested by the customer, and the collection played a leading role parading and contouring the catwalk. Thus creating a real fashion trunk show.
Services:
scouting location
Aims:
scouting venue
