Redemption, a sustainable and ethical luxury brand with a rock'n'roll soul, contacted us for the organization of the new collection during the September 2020 Fashion Week.
Smart Eventi proposal
We proposed a historic building as a location which was set up in an innovative and glamorous rock way.
The main hall was dedicated to the presentation of the new collection, in the other rooms sets were set up, video installations and mannequins that seem to come alive with the effect of the lights.
A VIP cocktail was also organized in collaboration with Vogue.
The client was very satisfied with the choice of the proposed position and the organizational support we provided him throughout the entire phases of the organization.