Citizen, our loyal customer of the Japanese watch company, has chosen us to organize a press day to launch the new watch collection of the various brands of the group: Bulova, Frederique Constant, Citizen and SmileSolar.
Smart Eventi proposal
The difficulty was to find a location that would fit well with each brand and the different characteristics of them. We have chosen a location with a neutral and minimal nature, a glass case in the Garibaldi area, which thus reflects the client's request. So we created a dedicated corner for each brand where journalists could try and admire the new collections.
We also reserved catering for guests that took place in the bright courtyard outside the location.
The choice of location and customer assistance, from location scouting to on-site assistance, have enabled us to create a press day that meets the customer's expectations. Journalists and managers have thus tested the excellence of Citizen watch brands in an airy and elegant environment.