The Region of Murcia contacted us to organize a press day to launch some Spanish footwear brands during Fashion Week 2021 and present them to the newspapers. In addition to sponsoring the stylists, the intent was to raise awareness of rope processing, a traditional Murcia artisan method for making shoes, such as the famous espadrilles
We chose a location that was suitable for hosting the event, elegant and refined and with finely decorated furnishings. In addition to the scouting of the location, we took care of the set-up. During the event, two artisans specialized in this technique showed the rope processing to the public and created customized espadrilles for the guests present, thus respecting the concept of the #yutelovesmilano. event.
The press day took place in a very pleasant way, in an elegant and very welcoming place. The goal of presenting the footwear brands in a relaxed and convivial atmosphere has been fully achieved, thanks to meticulous planning. Smart Eventi has succeeded in the purpose of proposing an elegant and warm location, which did not need any particular additional set-ups and which perfectly suited the needs of the client and the circumstances of Fashion Week 2021.