5/10th september 2021

Design week for Icona STC

Fuorisalone 2021

Customer Request

Smart events collaborated with Icona STC for the scouting of the location for the Fuorisalone 2021. The customer was able to organize a path between the various thematic areas, exploring unique products with a futuristic design. The protagonist, also on social networks, was the Microlino, the future of electric mobility in the city

Smart Eventi proposal

Icona Design Group, an Italian company with revolutionary projects for the automotive, smart cities, smart mobility, sanitation, product and industrial design sectors, made its debut at the Milan Design Week Fuorisalone. Smart Eventi organized an event offering the public an exhibition itinerary in the heart of the Tortona district. The large Italian and international public of the event was able to admire a selection of the most innovative creations in the automotive, industrial and product design fields that characterized the growth path of Icona STC's first 10 years of activity. The location in the Via Tortona district. A path that winds through three thematic areas awaits the visitor. 


The event took place in a very pleasant way, in a dynamic and very welcoming place. The goal of presenting the most innovative creations in a pleasant and convivial atmosphere has been fully achieved thanks to meticulous planning. Smart Eventi succeeded in proposing an organization that could involve the large number of people and find a location that perfectly suited the needs of the customer and the circumstances of the Salone del Mobile. We also provided hostess services for the entire period and assisted the client in the general organization of the event (permits, communication, consultancy).

Davide Cannata
Senior Designer

An idyllic collaboration. Smart Eventi has always been by our side, accompanying us step by step in this exciting journey of Fuorisalone 2021.

Availability and reliability are the cornerstones that distinguish them from any other company in the sector. The staff is highly qualified and willing to make everything functional and cared for down to the smallest detail.

Stefania Scaccabarozzi, in particular, was the reference figure who made all this possible, staying by my side throughout the creative and organizational process.



Fuorisalone 2021


Location scouting, hostess service, consultancy

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