Masterchef presentation
location
Customer Request
Mncomm asked us to look for a suitable location to present the sixteenth season of Masterchef, a very popular program on Sky.
Smart Eventi proposal
As this was a cooking program, it was necessary to find an intimate and welcoming location like a home and so we proposed a design loft in Tortona that was perfect for hosting the various moments of the event
The event opened with a press conference where only ten journalists were invited, due to the Covid restrictions, while others were connected remotely via a live broadcast. The reporters asked various questions to the judges of the program, investigating what to expect from the new season. A catering service with a delicious buffet was offered at the end of the conference. In the afternoon the judges had other one to one interviews and shot some videos for the program in this location.
Results
The proposed location proved to be perfect for highlighting the type of event and bringing back the familiar and welcoming atmosphere of an indoor cooking program.
Services:
location
Aims:
Masterchef presentation
