29th October 2014
Inglesina, Products launch
Finding venue, design and catering
Our brief with Inglesina – a prestigious brand in the child-care products market – was to provide a unique setting for the presentation of their new collection of strollers and prams. The general theme of the event was to be the atmosphere of the Amalfi Coast.
The location chose was the Cube, a prestigious venue in the heart of Milan, where we created an exhibition space with citrus plants and typical mediterranean vegetation. The strollers were put on display on white pallets filled with citrus fruit and the catering was entirely based on the well-known neapolitan culinary tradition.