Italian premiere of "The Nutcracker and the 4 kingdoms" movie for Without Production

Without Production


Customer Request

Without Production agency contacted us to find a suitable location to host the "Nutcracker and the 4 kingdoms" premiere by Disney.

Smart Eventi proposal

The space had to be in line with the mood of the movie to satisfy our customer's request, therefore we proposed an historical location which reminded its setting.

The choice went on an ancient and elegant palace of Milan, which has splendid and refined rooms. The different areas of the location were set up creating a path among the movie's "kingdoms": the candy Kingdom, the snowflakes Kingdom, the flowers Kingdom and the fourth Kingdom.

Also Andrea Bocelli took part at the event with a live performance singing the movie's soundtrack to accompany the evening and make it magic; during the evening besides the movie's projection there was an exhibition of the young dancers of the Teatro alla Scala of Milano.

Results

During the event the fairy tale atmosphere, given by the splendid location and the amazing setting, enchanted all the guests as they felt part of the fairy world typical of Disney, an emotion after the other which made the guests proud of partecipating at an important event like this one.


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