Press day to launch Widian Aj Arabia's perfumes collection

Widian Aj Arabia


Customer Request

Our customer Widian Aj Arabia needed support to organize a press day for the launch of its perfumes collection in Italy.

Smart Eventi proposal

In collaboration with Aigen Srl we organized a press day in occasion of the launch of the perfumes collection by Widian Aj Arabia in Italy.

Concerning the location we proposed a famous perfumery, leader in this sector and ideal to host an event of this kind.

Smart Eventi managed the floral decoration and the press office service.

A lot of journalists and blogger of the beauty sector participated at the event and they had the occasion of meeting and interviewing the brand's founder Ali Aljaberi, who came from Abu Dhabi specifically for the event.

Results

The press showed a great interest towards this event, in fact in the following month we had the confirmation thanks to the many paper and digital publications recorded.


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