We cured the overall management of this Pleasantville festival, which happened in the first three days of September. It was located at Parco Nord (Sesto San Giovanni) and permitted thousands of tourists to travel back in time, directly in the 50's.
By gathering local and national sponsors we registred 25.000 presences in just two days.
We set up a vintage village to let them live two days of entertainment to the sound of swing. Inside of this village we situated a make up location, theme clothing, tattoo, hair stylist, hobbists and an amazing exposition of aged cars. Besides the various stagings, we collocated on different corners designated positions where they could select and consume exquisite food, cooked at the moment by the event's chef.
To involve majorly the public in ths '50 immersion we chose activities like elegant pic nic with plaid and baskets, we set up a circus school for the children and a dance camp of swing with dance teachers for the less experts. For the last evening we chose the reproduction of a movie at the "open" cinema under the stars, ending this way their amazing experience in those years.