In 2017 Smart Eventi started a collaboration with the brand Maxizoo, leader in the large-scale distribution and specialised in pets' sector and animals' care.
In fact our agency gained the competition to organise the opening shops' inaugurations and promotions.
The appointment in Rome was very important and it required the organisation of a complex structure to create a village dedicated to humans' best friends inside a famous shopping centre. Our target was to exploit the flow of people who were wandering around the shops and to address them towards Maxizoo shop with a focused action of placement in strategic points of funny and appreciated corners, such as aperitifs for dogs, pet fun area and others which were very creative.
The campaign was even more precious thanks to the help of the testimonial Giorgia Palmas, who together with her dog Polpetta caught the visitors' attention inside the shopping centre and of her followers on Instagram.