The agency Imageware asked us to support them in the organization of a press day addressed to the experts of the sector to launch the new products by Sony on the market.
We carefully selected a very intimate location, which reminded of the familiar domestic environment, aiming at helping the guests to live the products in their natural habitat, as the customer required.
Items like tv, loudspeakers, cameras, head cuffs and digital watches had been exposed to give the guests the possibility of testing all the products.
We also managed the catering, proposing a little cocktail for the guests.
The domestic environment created an intimate and familiar situation which made the guests feel at ease, pushing them to observe and test the products, imagining to be at home.