Glo event for Question Mark agency

Question Mark


The Client's Request

Question Mark is a Milan and Naples-based communication agency established in 2005, with strong commitment for  innovation and Brand Experience. In December, they contacted Smart Eventi for help in finding the most suitable venue for the launch of the new line of e-cigarettes by Glo x Toilet Paper.

 
Smart Eventi's proposal

The goal was to create an experiential journey through which attendees could "feel" the scents and themes associated with each cigarette.

After thorough scouting, Smart Eventi suggested three options. The one that was in the end, is located in the centre of the Tortona district, and it was selected for its versatility and post-industrial style.

Its almost 1,000 square metres divided over several rooms and its modular and white-washed spaces make it the most suitable location for an event that seeks to be as engaging as it is intoxicating.

Large structured spaces that allowed us to create 4 experiences in 4 different environments and a final space where e-cigarettes and various Toilet Paper gadgets could be purchased.

 
Results

The venue turned out to be perfect, generating a harmonious combination of Question Mark - an agency that ranges from traditional events to pop-up shopes, digital activities and beyond - and, the new line of electronic cigarettes offered by Glo x Toilet Paper. A match our support contributed in making possible.

The event was a great success and Question Mark reached out again, to continue our collaboration on a new LandRover event.


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