Social Event for Estée Lauder (Glamglow / Smashbox)

Estée Lauder (Glamglow / Smashbox)

Customer Request

Our loyal customer Estée Lauder contacted us to find a suitable location to host a Social Event.

Smart Eventi proposal

Smart Eventi found a suitable location to host a Social Event by Estée Lauder and to answer to the client's needs, that is a space which reflects the "feeling home" mood, we proposed a decorated loft where the participants could feel in the intimacy of their home place.

The Social Event consisted in a day dedicated to 15 blogger of the beauty sector to present the complete mask collection by Glam Glow and the make- up by Smashbox.

The day was divided into two parts: in the morning the bloggers participated to a little game to make them know the masks, they were bandaged and they had to chose the most suitable for their skin and to guess the ingredients.

In the afternoon they challenged in a contest to realise the best make-up.


The client was very satisfied of the location that we proposed because we managed to recreate a very intimate space which made the participants feel home.

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