Virtual event for Aveda


Customer Request

Aveda, our client, contacted us for the need to communicate an important launch of a new product line: Botanica Repair. 

Smart Eventi proposal

In the midst of the lockdown due to Covid-19, we proposed a new technology that would allow him to communicate and share new products in an engaging and interactive way: our virtual Hypersmarter platform. We followed the project in all its phases: starting from the design of the virtual environment to assistance during the days of the event.

The guests of the event (Aveda's salesmen, journalists and partners), through their avatar, visited the spaces inside the location and the exhibition stands where the characteristics of the new products were presented with large banners, video installations and brochures.


The customer was very satisfied with the use of a new technology as it managed to recreate a tailor-made world in perfect Aveda style, and to enhance the new product line. The guests were left speechless because they hadn't seen anything like this before.

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