Andrew Mackenzie contacted Smart Eventi to organise his fashion show to lauch the new collection for the Man Fashion Week in January in a peculiar location: an historical palace typical of Milan.
We selected a really unique location, which shows spectacular rooms characterized by elegance and Baroque decorations. It is an historical palace situated in the centre of Milan, famous for the spectacularity of its architecture, the reason why we considered it perfectly in line with our customer's requests.
We also managed the catering, which remained opened until the end of the fashion show for some selectd VIPs both Italian and Chinese. The guests have been delighted by champagne and finger food carefully selected.
The location left the guests without words for its majesty and it gave an added value to the collection which was presented, making it even more special.
Thanks to the amazing historical palace in which the show was set, the participants went out with a really special memory of the experience they lived.