Alfabus Europa, a company which is launching on the market of the electric buses' commercialisation, contacted Smart Eventi to realise a communication project.
We've realised a communication project for Alfabus Europa company, ideating the whole branding.
Our idea, besides the brand's identification and the recognition of all the graphics related to the company's communication, was making the Alfabus stand's visit an experience.
We used the bus as "separator" between two temporal spaces to create this idea: you could enter in the bus in the present and to go out, passing through a tunnel with strobo effects and space odissey music, in a real sensorial wood, with real pines, real mosses, real perfumes and the chilling sound of the nature.
Even the girls who have been chosen for the occasion, were elegant hostesses from 2040 with futuristic glasses.
The stand has been realised in a really unique way, perfectly representing the green and the sustainability topics.
It has been a really unique experience for all the participants.