We organised a dinner for 20 blogger for our customer Jo Malone, part of Estée Lauder group.
We chose a peculiar location which recalls the colours and the mood of the brand (in fact it is characterised by white and cream stripes on the walls).
The guests, among the most famous Italian blogger nowadays, had dinner on an imperial table prepared with flowers and products of the brand.
The theme of the night was "Just Because", a way to say that Jo Malone's products are not only for a particular occasion (such as birthdays, Christmas and so on) but just because you want to do a special gift to yourself or a high-quality present to your friends.
The main attraction of the evening was a game (an hook/spider) which allowed the guests to try to win the products.