Team building

C&A - 11th December 2014


C&A, a leading firm in clothing distribution, needed to enliven the Christmas management meeting with some team-building activities to improve teamwork and reinforce the aims established in the corporate meeting.
We started working on the concept of redesigning the brand's image and organised a painting session, dividing the participants into teams. Using only recycled materials, corporate images, their own photos and basic drawing supplies, each team was asked to offer their own interpretation of a brand redefinition, in a specific style of painting set by our coach.

The real surprise was to find out that the teams were unknowingly complementary to each other in assembling a unique artwork, which was eventually exhibited in the corporate office to the satisfaction of all involved.


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