Event "Prêt-à-Porter" for British Airways in collaboration with Zoe Bradley

British Airways - February 23rd, 2017


During the February 2017 Fashion Week British Airways collaborated with the designer Zoe Bradley, who realised a sculpture dress made of 5.000 boarding cards.

In the morning we organised a shooting in Duomo Square during which Waterhouse, the actress, and David Gandy wore the dress.

In the afternoon the sculpture dress was exhibited in a location in Corso Como and we invited blogger and journalists to attend the fashion show displaying hostess uniforms since the 20's till nowadays.

The event was called "Prêt-à-Porter", a format created and promoted by The Berkeley London (in fact there was a chef from London who realised biscuits in the shape of hostess uniforms, pilot's hats, bags and so on).

During the fashion show we served some tea, according to the English tradition.


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