We organised a press day for Allergan, a pharmaceutical multinational, to launch a new product for double chin. We chose a space situated inside a building in the centre of Milan which can boast large windows facing the corridor and a wonderful winter garden that makes the environment really spectacular.
At the press conference there were 30 journalists and the speakers taught them how to use the product and then they showed them some case studies. In fact we also set a photo exhibition with the results obetained after using the product.
We also served a welcome coffee for the journalists when they arrived.